Straight from the celebrity's mouth¦
Step aside Perez, MySpace’s new Celebrity Channel launched this week with the latest news on your favorite stars and starlets. Celebrities themselves will share secrets about upcoming projects, post never-before-seen pictures, dispute rumors in a public forum, and, most importantly, reach out to their fans. MySpace tosses in some interesting features too, such as Behind the Scene at the MySpace Café, Rising Star profiles, and Celebrity Impact, where the likes of Orlando Bloom discuss world issues. After eating up all we could on Juno’s Ellen Page, Amy Winehouse, and Bijou Phillips (where has she been?!), we talked to Todd Dufour, MySpace's Director Influencer Marketing, to get the rest of the scoop.

How are the celebrities selected to participate; are they invited?
We reach out to celebrities and they reach out to us. It's a really open forum. As you can imagine, we want the most interesting, exclusive content possible.  We've featured everyone from Paris Hilton to Tom Hanks and everything in between. This week, the MySpace Café in Park City will be expecting many celebrities to come by and create their pages.